Core Competencies

Elite performance starts with unwavering fundamentals.

Want to know what you’re getting by partnering with Ignition sales?

This is it.

Relentless Outreach

Top-performing sales teams don’t wait for leads—they create them.

We teach your reps to:

  • Spend 80% of their call time in new prospects

  • Dedicate 15% to closing hot opportunities

  • Use the final 5% nurturing existing clients for upsell and retention

This keeps your pipeline full, your momentum strong, and your close rate climbing.

Intentionality Over Activity

Going through the motions doesn’t move the needle. Sales teams lose fire when they forget why they’re here.

We reignite that internal throttle:

  • What drives each rep?

  • What are they working toward?

  • What does winning actually mean to them?

When your team reconnects to their mission, their energy becomes contagious.

Follow-Up That Closes Gaps

Deals are rarely lost on the first call—they’re lost in the silence after.

We implement structured follow-up systems that push reps to:

  • Investigate lost deals

  • Reopen cold conversations

  • Reframe rejection into opportunity

Most teams underestimate the power of one more call. We build habits that don’t let prospects slip away.

Objection Readiness

Our most controversial.
No cheap tricks to win debates. In B2B, stable foundations outlast rebuttals.

Your team will learn to:

  • Learn that every “No” is a “Not Yet”

  • Acknowledge hesitation, professionally

  • Become the obvious partner over time; not the pushy one today

This is how you build long-term, loyal accounts instead of one-time wins.

Expectations as Your Sales Speedometer

Goals are dreams with dates, but expectations are your dashboard.

We treat expectations as non-negotiables:

  • A goal might be to close 50 new accounts this year

  • An expectation is that you close one account, then we measure how quickly it happens

  • Expectations give you pace, accountability, and reality checks

Elite salespeople don’t just set goals, they live up to standards they’ve internalized.

Training is a lifestyle,
not an onboarding event

Great sales teams don’t graduate. They grind.

We teach that the training doesn’t stop when we leave the building:

  • Training isn’t something you do once a quarter

  • It’s 5–15% of your workweek—every week

  • That’s 45–60 minutes daily practicing calls, sharpening product knowledge, and building sales skill

Sales is like pro sports. You practice way more than you play, and that’s what makes you great.

Sales Culture is Contagious

The strongest sales teams don’t just close deals—they talk like a tribe.

We build culture with:

  • Shared language (what’s a lead? a cold call? a whale?)

  • Shared excitement (celebrate each win like it’s your own)

  • Shared weirdness (yeah, it should feel a little intense.)

When a new rep walks in and says, “These guys are freaks… they love this product,” we’ve done our job.
Energy like that catches fire, and your customers feel it too.